Start off by being the cheap and cheerful option, then raise prices and justify it by diversifying into more high quality products, and actually do that, create better quality products so people think the price increase is actually acceptable.
Then slowly cut back on the higher quality products and go back to your basic service but don’t change the price.
You see it in food, you see it in streaming services, you see it in video games. Remember when Call Of Duty was actually good?
Fast food used to cost less than fine dining. I discovered last week that my local Italian place is now cheaper than a meal for four at McDonald’s.
Well that’s the second stage isn’t it.
Start off by being the cheap and cheerful option, then raise prices and justify it by diversifying into more high quality products, and actually do that, create better quality products so people think the price increase is actually acceptable.
Then slowly cut back on the higher quality products and go back to your basic service but don’t change the price.
You see it in food, you see it in streaming services, you see it in video games. Remember when Call Of Duty was actually good?